E.L.F

This waterproof, retractable eyeliner checks all your pencil liner requirements. Creamy, ultra-pigmented, and ultimate staying power? You got it! Use this liner on your lash line, waterline, or all over the lid for intense eyes that last all day. How to Use: > Apply along the lash line and waterline for defined eyes. > Smudge immediately for a smoky look, or allow 30 seconds to set to a budge-proof finish. Beauty Tip: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look. Net Wt. 0.006 oz. (0.18 g)

Achieve both beautifully natural eye looks with these perfectly curated 10 neutral eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes. These silky-smooth shadows can be used as a liner, on the lid, and in the crease of the eye for an expertly contoured and blended look.Net Wt. 0.49 oz / 14 g

DETAILS: Our best-selling primer goes luminous! This primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup. Which Putty Primer is perfect for you?Luminous Putty Primer Perfect for those who want a radiant, glowing complexion.Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.Matte Putty Primer Perfect for those who want a shine-free matte complexion.HOW TO USE: Apply a thin, even amount to moisturized skin prior to makeup application.Allow to set for 30 seconds before applying foundation.Pro tip: Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.INGREDIENTS: Net. wt. 0.74 oz. (21g)Water (Aqua), Cyclopentasiloxane, Ceresin, Dimethicone, Glycerin, Hydrogenated Polyisobutene, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Propylene Glycol, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Lauryl PEG-10 Tris(trimethylsiloxy)silylethyl Dimethicone, Sodium Chloride, Squalane, Sodium Hyaluronate, Soluble Collagen, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone Crosspolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Silica, Oryza Sativa (Rice) Bran Wax, Tin Oxide, TriethoxycaprylylsilaneMAY CONTAIN: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492)

Gently exfoliate lips to remove dry, chapped skin with our Lip Exfoliator! A sweet sugar and smoothing sensation, infused with Vitamin E, Shea Butter, Avocado, Grape and Jojoba Oils to nourish and protect. This Lip Exfoliator treats and smoothes lips for a conditioned and revitalized feel.Net Wt. 0.11 oz / 3.2 g

This quick-dry formula instantly enhances the lash line with rich and long-lasting color. The felt tip pen allows you to create a sleek or bold line with complete precision. It glides on smoothly without smudging, feathering, or running!Ingredients: Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Polysorbate 20, Ethyhexyl Palmitate, PEG-40 Hydrogenated Castor Oil, Xanthan Gum, Benzyl Alcohol, Methylchloroisothiazolinone May Contain: DC Black #2 (CI 77266)Net Wt. 0.056 oz / 1.6 g

This silky serum helps lock in moisture to reduce the look of fine lines for glowing, healthy looking skin. Infused with Purified Water and skin nourishing Jojoba, Aloe and Vitamin E to help soothe and protect the skin. Rich in antioxidants such as Shea Butter and Grape.How to useUse daily in the morning and evening after cleansing. Massage a small amount of formula into hands and gently pat all over the face and neck for optimal absorption into the skin. Allow serum to absorb into skin prior to applying other products.IngredientsAll e.l.f. Skincare products are free from Parabens, Sulfates, and Phthalates!May Contain: Water(Aqua), Butylene Glycol, Glycerin, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Dimethicone, Steareth-21, Steareth-2, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (shea) Butter, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Carbomer, Triethanolamine, Tocopheryl Acetate (Ve), Chrysanthellum Indicum Extract, Disodium EDTA, Sodium Hyaluronate, Green Tea Extract, Phenoxyethanol, Caprylyl GlycolNet Wt. 1.01 fl oz / 30ml

 A rich eye cream that deeply moisturizes the eye area while minimizing dark circles. Hydrate the eye area and minimize dark circles with this rich formula that nourishes and deeply hydrates the skin.How To Use Gently dab the cream over the eyelids and the under eye area to soothe and nourish. Use morning and night after cleansing along with a daily moisturizer. IngredientsIngredients: Water (Aqua), Glycerin, Caprylic/Capric Triglyceride, Glyceryl Stearate Citrate, Jojoba Esters, Diisostearyl Malate, C10-18 Triglycerides, Cetearyl Alcohol, Silica, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Soluble Collagen, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Butylene Glycol, 1,2-Hexanediol, Potassium Cetyl Phosphate, Polysorbate 20, Polysorbate 80, Isohexadecane, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Carbomer, Hydroxyacetophenone, Disodium EDTA.Net Wt. 0.53oz / 15g

A firm, dual-ended sculpting sponge that provides highlighting on one side and blending on the other.The angled side of the sponge applies product flawlessly for an illuminating effect. The soft, flocked side helps to blend product to create a diffused glow. Most effective when used with powders however can be used with liquid and creams. 

Your next holy grail skin cream has arrived! This ingredient-driven moisturizer helps brighten and even out skin tone, lock in moisture and promote a plumped up, bouncy complexion for just $12! Packed with skin-loving ingredients, this nourishing yet lightweight cream instantly sinks into the skin for smooth, non-greasy feel and soft, supple skin.All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.Loaded with skin-boosting ingredients that will transform your everyday beauty routine! Niacinamide (Vitamin B3) to help brighten and even skin tone. Squalane, a stable, lightweight oil that easily absorbs and helps moisturize the skin. Hyaluronic Acid helps provide hydration by locking in moisture and reducing water loss resulting in a plumped up, bouncy complexion. Peptides to help promote collagen for a more refreshed complexion. Vitamin B5 to help soothe and hydrate the skin. Full Ingredient List: Water (Aqua), Isohexadecane, Stearyl Heptanoate, Glycerin, Butylene Glycol, Isopropyl Isostearate, Niacinamide, Cetearyl Olivate , Trehalose, Squalane, Dimethicone, Stearic Acid, Aluminum Starch Octenylsuccinate, Polymethylsilsesquioxane, Silica, Sodium Hyaluronate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Panthenol (Vb5), Sorbitan Olivate, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Polyethylene, Disodium EDTA, Polyacrylate-13 , Polyisobutene, Polysorbate 20, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), CarbomerNet. Wt. 1.8 oz. (50g)

This waterproof liquid eyeliner pen easily creates thin or thick lines with intense color. The quick-dry smudge proof liquid eyeliner formula instantly enhances the lash line with long lasting color. The felt tip pen applies color smoothly without smudging, feathering, or running for complete precision.How to Use:> Shake well before use.> Using the tip of the smudge proof eyeliner, draw from the inner to the outer eye corner, sticking as close to the lash line as possible.> Slant the pen to create a thicker line.Ingredients:Water (Aqua), Styrene/Acrylates Copolymer, Butylene Glycol, Laureth-20, Acrylates Copolymer, Phenoxyethanol, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate (Ve), PPG-2 Butyl Ether, PPG-2 Methyl Ether, Propylene Glycol, Propylene Glycol Butyl Ether, Disodium EDTA.  MAY CONTAIN: DC Black 2 (CI 77266)Net Wt. 0.02 fl. oz. (0.7 mL)

This Gentle Peeling Exfoliant cleanser gently peels away dead skin, leaving behind healthy, glowing skin. Enjoy the added benefits of tangerine, papaya, and licorice extracts.  All e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates.3.4 fl.oz./100mL

Soft, caressing bristles allow for soothing application of facial and bronzing powders. The Total Face Brush features full, slightly tapered bristles to contour the face and help build gorgeous coverage as needed. Great for quick full-face touchups!

Use on the face to apply, blend or contour powder products evenly and flawlessly. The soft rounded corners deliver a light blend of color on the face. Perfect for applying both pressed and loose foundation, bronzer or blush powders.

Achieve an ultra smooth, poreless finish when applying foundation, tinted moisturizer, or other creamy face product. The tapered bristles are designed to contour your face for a seamless, flawless finish. less

Specially sheered brush tip absorbs the perfect amount of eye shadow and provides long lasting color saturation. The comfort curved brush contours the eye with natural gliding strokes for easy and accurate eye shadow application.   All e.l.f. professional makeup brushes have been designed and tested by our professional team of makeup artists. Each brush has been ergonomically designed to fit perfectly into your hand and facilitate a flawless finish with every application.

Refined, gentle brush tip perfectly reaches the inner and outer lash line for ultra thin and smooth application. Works perfectly with wet or dry formulations for a variety of lasting looks. All e.l.f. professional makeup brushes have been designed and tested by our professional team of makeup artists. Each brush has been ergonomically designed to fit perfectly into your hand and facilitate a flawless finish with every application.   DIRECTIONS Dip the brush into color and apply directly to the lashline, working the color between the roots of the lashes.

Create the perfect brows and keep lashes full and lush with this Eyelash & Brow Wand. The spooley brush head helps to define lashes and remove clumps after mascara application. It also aids in brow contouring to create perfectly coiffed, elegantly shaped eyebrows.All e.l.f. professional makeup brushes have been designed and tested by our professional team of makeup artists. Each brush has been ergonomically designed to fit perfectly into your hand and facilitate a flawless finish with every application. DIRECTIONSRun wand through lashes to separate or use to groom brows.

Blends and contours in the crease and corners of the eye. This domed bristle brush picks up eye color and sweeps it onto the eyelid to create bold definition. Great for smudging shadow into the lash line for a smoky effect.  All e.l.f. professional makeup brushes have been designed and tested by our professional team of makeup artists. Each brush has been ergonomically designed to fit perfectly into your hand and facilitate a flawless finish with every application. DIRECTIONSBlends the crease and corners of the eye. Sweeps onto the eyelid to create bold definition. 

Achieve precise cover up with this on-the-spot Concealer Brush, specifically designed to mask imperfections and cover blemishes for a totally flawless look.  All e.l.f. professional makeup brushes have been designed and tested by our professional team of makeup artists. Each brush has been ergonomically designed to fit perfectly into your hand and facilitate a flawless finish with every application.  DIRECTIONSDab product unto areas needing additional coverage and gently blend in for a flawless look.

This unique three-in-one brush allows for precision application of blush, bronzer, and all other multipurpose dusts and loose powders. The angled bristles perfectly fit the curves of your cheekbone to expertly define, shape and contour your cheek area.

What is it? A serum formulated to promote the appearance of longer looking lashes and brows in weeks. Why we love? Enhances lashes and brows to make them appear longer and fuller Nourishing formula assists in conditioning the lashes and brows Key Ingredients: Antioxidants Amino Acids  Vitamins Lashes are in! This lash and brow conditioning and enhancing serum is packed with powerful ingredients such as antioxidants, amino acids and vitamins. This nourishing formula assists in conditioning the lashes and brows to help with thin, brittle and short hairs. This serum will give you healthier looking lashes and brows in weeks! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. All e.l.f. products are cruelty free and vegan. Ingredients Water (Aqua), Glycerin, Polysorbate 20, Hydroxyethylcellulose, Sodium Hyaluronate, Larix Europaea Wood Extract, Camellia Sinensis Leaf Extract, Ricinus Communis (Castor) Seed Oil, Panax Ginseng Root Extract, Disodium EDTA, Sodium Metabisulfite, Glycine, Sodium Nitrate, Zinc Chloride, Glyoxal, Tromethamine, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin. How to Use Apply to your upper and bottom lash line and/or brow hairs in the AM and PM.

Designed to highlight, sharpen, and sculpt this Cream Contour Palette gives you a professional finish every time. Net Wt. 0.43 oz / 12.4 g

New and Improved - Now Latex Free!Flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all formulations including creams, liquids, and powder foundations, concealers or blush. The comfort curve fits perfectly in the hand and is great for controlled application so your hands always stay clean. Works great with your favorite e.l.f. foundations and concealers!